Affiliate Resource Blog

What You Don’t Know About Using PLR Content – But Need To

Clarence — Mon, 02 Aug 2010 18:22:15 +0000

Private Label Content (PLR) has been a hot topic in online business over the last couple of years. As more opportunities have emerged for people to make money with niche marketing, so has the demand for affordable content.

PLR is the perfect solution!

If you’re not familiar with how PLR works, it is essentially a way for multiple people to “share” content. Since they are all given access to use or change the content, they pay significantly less.

You can then use that PLR as is and put your name on it as the author. Or you can divide it up, add to it, combine it with other content, create an audio product from it… the sky’s the limit! The more creative you are, the more unique your resulting product will be.

For online marketers, this can mean a savings of countless hours of work over writing all of their content themselves. Or thousands of dollars in outsourcing fees if they were to hire a professional writer.

But before you get started using PLR to grow your business, there are a few things that you need to keep in mind:

1. It’s important that you trust the source of the PLR content – Not all PLR content is created equal. There are lots of people publishing inferior content that no marketer in their right mind would use.

Remember, once you put your name on the content, your potential customers think that you wrote it. If it’s not well written, informative and interesting you’ll make a bad impression. Even if you’re just using the content on your website to improve search engine rankings, it has to be good quality because prospects will be reading it and judging you based on it.

2. The best use for PLR is not article site submissions – Submitting articles to article directories can be a great promotion strategy. And in the early days of PLR that is primarily how people used the content. But the article directories have gotten smarter and realized that multiple people are submitting the exact same articles. This makes the directory look bad – so they’ve tightened up their policies and no longer allow this.

But that’s alright, because that’s probably the worst use of PLR content. It just makes you look bad if you’re publishing the exact same article as someone else. Instead, smart marketers are using PLR content to create their own unique products. Customers are less likely to notice any overlap in the information if you do this well.
3. Combining PLR is the easiest way to use it – If you use a piece of PLR content exactly as is, the odds are that you’ll be competing directly with someone else who is offering the same product. However, if you add other pieces of PLR content then you can create something that is uniquely yours. You still don’t have to do any writing, yet you have a product with different information then your competitors are offering.
PLR content truly is a great way to get the content you need for your business. It’s affordable, easily accessible and flexible. Whether you need content for your blog or want to create a complete product line, PLR is the perfect choice!
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Top 15 Ways to Build Your Subscriber List

Clarence — Fri, 25 Jun 2010 13:04:50 +0000

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
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Benefits of Being an Affiliate Marketer

Clarence — Tue, 05 May 2009 16:08:16 +0000

Benefits of Being an Affiliate Marketer

Clarence Gordon, Editor

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Editor’s Notes:

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Historic development
Affiliate marketing has grown quickly since its inception.

The e-commerce website, viewed as a marketing toy in the early days of
the web, became an integrated part of the overall business plan and in
some cases grew to a bigger business than the existing offline
business.

According to one report, total sales generated through affiliate
networks in 2006 was

2.16 billion in the UK alone. The estimates were 1.35 billion
in sales in 2005.

MarketingSherpa’s research team estimated that, in 2006,
affiliates worldwide earned $6.5 billion in bounty and commissions from
a variety of sources in retail, personal finance, gaming and gambling,
travel, telecom, education, publishing and forms of lead generation
other than contextual ad networks such as Google AdSense.

Currently the most active sectors for affiliate marketing are the
adult, gambling and retail sectors. The three sectors expected to
experience the greatest growth are the mobile phone, finance and travel
sectors. Hot on the heels of these are the entertainment (particularly
gaming) and internet-related services (particularly broadband) sectors.

Also,

Several of the affiliate solution providers expect to see increased
interest from B2B marketers and advertisers in using affiliate
marketing as part of their mix. Of course, this is constantly subject
to change.

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Thoughts of Motivation:

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The best portion of a good man’s life is the little, nameless,
unremembered acts of kindness and love.
– William Wordsworth (1770-1850) English poet

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style=”font-weight: bold; font-style: italic; color: rgb(255, 0, 0);”>Benefits
of Being an Affiliate Marketer

Affiliate marketing has become one of the most effective

ways to advertise online. It is also one of the easiest ways

for anyone with a website to make a profit online.

Affiliate Marketing is an agreement between a merchant and a

website owner. The website owner, or the affiliate, allows

the use of their site for the promotion of the merchant’s

products by linking to the merchant’s website. In exchange,

the merchant pays a commission to the affiliate on all

sales generated by the affiliate.

Every time someone clicks on the link on the affiliate website

and proceeds to make a purchase, the affiliate gets a commission.

The merchant will pay the affiliate only when a customer clicks on the

product link and makes a purchase.

Affiliate marketing programs are described as a win-win

situation for both the merchant and the affiliate because of

the pay-for-performance scheme. Both the merchant and the

affiliate enjoy some benefits in affiliate marketing. There

are many benefits on the merchant’s side. It gives the

merchant a wider market in which to advertise a product or

service.

Affiliate marketing will give the product or service the maximum

exposure that it may not get with other traditional advertising

techniques. The more affiliate sites a merchant has, the higher the

traffic, which can convert to sales. Affiliate marketing is the
equivalent

of having an army of sales people who will do the advertising

and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a

win-win situation, the affiliate also enjoys many benefits.

Foremost among these is the easy way to make a profit.

The affiliate can earn by having an ad or link to the

merchant’s website, which prospective customers will

hopefully click and proceed to make a purchase. As soon as

the customer clicks on the ad on the affiliate’s site, is

redirected to the merchant’s website and goes on to buy that

particular product, the affiliate earns a commission. The

more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while

at home. There are virtually no production costs. The

product is already developed and proven by the merchant, and

all you have to do to find, as many prospects as you can

that will bring in the profit for both the merchant and the

affiliate.

Affiliate programs are usually free to join, so

affiliates do not have to worry about start-up costs. There

are thousands of products and services you can choose from.

You can find affiliate programs for every product under the

sun. Surely, there is a product or service out there that

is relevant to your website.

In addition, there is absolutely no sales experience

necessary. Most affiliate programs offer excellent support

when it comes to providing marketing material. The

simplicity of affiliate marketing allows you to be an

affiliate marketer at the least cost and the most comfort.

You can even build a successful affiliate marketing business

right in the convenience of your own home.

In affiliate marketing, your responsibility is simply to find

prospects for the merchant; you do not have to worry about

inventory, order processing, and product shipping. These,

along with customer service support are the duties of the

merchant.

Because of the global reach of the internet, you can easily

find thousands of prospects. You can intensify your

advertising campaign by exploiting more aggressive and

productive strategies such as viral marketing. By attracting

more prospects, you also maximize your potential to earn.

Another benefit of an affiliate marketer is the minimal risk

involved. If the product you are advertising is not making

money then you can dump it and choose another. There are no

long-term binding contracts tying you to products that are

not making enough money.

All the same, the best benefit of being an affiliate

marketer is the opportunity to increase your income; and you

can make a profit even if affiliate marketing is only a

sideline business. With your own affiliate business, you can

earn easily earn extra income, although you do have to

exert effort and use your imagination to maximize your

earning potential. Indeed, affiliate marketing is one of the

simplest and most effective business opportunities on the

on the web today.

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Daily Marketing Tip:

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This newsletter is a free publication of style=”font-weight: bold;”>Affiliate Marketing Weekly.
You either

opted-in through email/or our website form
are an associate/affiliate within my marketing
programs
purchased our products and/or services.

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target=”_blank”>csenterprize.com
to email you our newsletters and solo advertisements which may contain
both in-house and/or third-party advertising.

To remove yourself, please “unsubscribe” by href=”gordon4628@gmail.com%20?Subject=Unsubscribe_Affiliate%20Marketing%20Weekly” mce_href=”gordon4628@gmail.com%20?Subject=Unsubscribe_Affiliate%20Marketing%20Weekly”>clicking
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Turning Dreams Into Reality

Clarence — Mon, 18 Jun 2007 14:42:00 +0000

Clarence Gordon’s Blog

About This Blog

Dear Friend,

Eventhough this is my personal blog, I will focus mainly on Internet Marketing.

Through this blog, I am happy to share some knowledge, information and experience with you guys…

Internet Marketing is truly a fascinating medium for so many business models conceivable to man. From auctioning to ads’ publishing to affiliate marketing, from blogging to bartering, from eBook creation to software creation, the choices are endless.

And the possibilities are endless. I’m sure if we were to leave for another planet for a long holiday and return to Earth 5 years later, there’ll be a lot more new ways of doing business over the Internet.

So, LET’S BLOG! And my wish is to help you and see as many people as possible turn their dreams into reality…and never again have to worry about money again!!

I welcome any feedback from all you marketers that you may wish to convey. All you have to do is to leave your comments and your email address so I can get in touch with you.

To Your Success!!

Clarence Gordon

csenterprize.com

Clarence — Mon, 18 Jun 2007 14:29:00 +0000

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Clarence — Mon, 18 Jun 2007 14:29:00 +0000

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Clarence — Mon, 18 Jun 2007 13:55:00 +0000

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